The Drink Of Brave Men

On Sunday I’ll be publishing my shots of the Dharavi slums of Mumbai. That’s on Sunday but today is Friday, so let’s keep it light-hearted. Let’s discuss beer! Beer. The love of my life, the bain of my waist-line. A refreshment to be enjoyed at the end of the day after a hard day’s sail, a hard day’s work or a hard day’s drinking. Whatever the occassion, beer is there to help you celebrate. Here in Catholic Kerala, however, beer isn’t so understood. The booze shop is a shuttered, over-the-counter, slip-the-beverage-into-a-plain-paper-bag-before-my-wife-spots-me affair. The pubs are dirty, dark cockroach-infested holes. The imbibement of this fine libation is not encouraged like it is elsewhere in India and the mantra “alcohol consumption is injurious to health” is seen on both the labels of bottles and across the tinted windows of aforementioned grimey bars. Is ‘injurious’ actually a word? Whatever, whether you like beer or not you’ll be impressed by the sales pitch of one such beer called Zingaro. The masculine gold and red Zingaro label has an Indian, of the Native American persuasion, taming a wild horse with ‘Super Strong Premium Lager’ emblazoned across the bottom. But it’s the blurb on the back that had me in stiches…

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